The challenge: Systems Thinking is an emerging field of study which looks for the right leverage points in complex systems in order to enact change. The School of System Change was looking for ways to organise practitioners into a mutually supportive community, where theory and practice can be explored together. The team: We were a small team…Read More
Mayor of London
The challenge: The Mayor of London and his team have a complicated portfolio of communications to manage. How should they strike the right balance of themes to best serve Londoners? How should they plan their communications to maximise their effectiveness and efficiency? The team: Comprised members of the Mayor’s immediate team, the Press, Digital, Marketing and Communications…Read More
Who Targets Me?
Who Targets Me? is a side project of The Shop. The challenge: Parties spend millions to reach and persuade voters with personalised ads, yet political advertising isn’t very transparent or accountable. How can the public be made more aware of the way they’re being targeted with ads, and the ads that others are seeing? The idea: What…Read More
The challenge: UNISON felt that joining online wasn’t as easy as it should be. This was borne out by the numbers, with a significant proportion of potential members failing to complete their membership application. Why a sprint? The union holds an annual membership campaign each autumn. Improving the experience of joining online will improve the performance of…Read More
Why a sprint? The TUC represents over 50 UK trade unions, ranging from the millions of members all the way down to the hundreds. Finding the right one to join can be hard, with each having different rules and services for members. A sprint was a good way to think about the problem together. The…Read More