Who Targets Me?

Who Targets Me? is a side project of The Shop. The challenge: Parties spend millions to reach and persuade voters with personalised ads, yet political advertising isn’t very transparent or accountable. How can the public be made more aware of the way they’re being targeted with ads, and the ads that others are seeing? The idea: What…

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UNISON

The challenge: UNISON felt that joining online wasn’t as easy as it should be. This was borne out by the numbers, with a significant proportion of potential members failing to complete their membership application. Why a sprint? The union holds an annual membership campaign each autumn. Improving the experience of joining online will improve the performance of…

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The TUC

Why a sprint? The TUC represents over 50 UK trade unions, ranging from the millions of members all the way down to the hundreds. Finding the right one to join can be hard, with each having different rules and services for members. A sprint was a good way to think about the problem together. The…

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The Royal Albert Hall

Why a sprint? The Hall, a great historical building, a charity and an organisation that gets no government funding (meaning it must make a surplus before they invest) can’t make bets on unproven ideas. The sprint explored solutions before agreeing on a small number of strategic projects. The challenge: The Hall’s ambition is to deliver…

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