Typical sprint activities - The Shop // Design Sprints for big challenges

The activities we use to help you solve your problem vary for our strategy, product/service and marketing/campaign sprints. For every client, we build a schedule that’ll help you best meet the challenges you face.

What do we do in a strategy sprint?
Strategy sprints help you answer the question “What should we do?”
Mon	Setting objectives, market scanning and mapping, probing for strengths and weaknesses in the way your organisation creates value.
Tue	Developing programmes/ideas we might want to pursue.
Wed	Selecting the programmes to take forward.
Thu	Developing plans for each programme.
Fri	Building a presentation/story to tell your organisation.
Outcome: A strategic plan, with outline activities and responsibilities agreed for each item.

What do we do in a product or service design sprint?
Product or service design sprints help you answer questions about how you can get competitive advantage by serving your customers better.
Mon	Setting objectives, understanding user needs, understanding the strengths and weaknesses of the existing product in meeting those needs.
Tue	Looking for inspiration, sketching new solutions
Wed	Agreeing what we want to test and storyboarding it.
Thu	Creating a prototype to test.
Fri	Testing the prototype with users, getting their feedback and, based on that, agreeing what do to next.
Outcome: A tested prototype for the product or service, with enough feedback from users to be able to make a decision about next steps.

What do we do in a marketing or campaign sprint?
Marketing or campaign sprints help you answer questions how to communicate with your audiences, so they are more likely to take action.
Mon	Setting objectives, understanding users’ views on the products/issues at hand, examining other responses to similar challenges.
Tue	Developing messaging, creative ideas, ideas for channel use and timing.
Wed	Storyboarding our best ideas into a single campaign or campaigns to test.
Thu	Creating prototype materials for the test.
Fri	Testing the campaign materials with the target audience, gathering feedback and agreeing next steps.
Outcome: A multi-channel timing plan for your campaign, with core messages and assets tested with your target audience.

If you want to get started:

Sign up to our newsletter

We send (about) one a month.

It's a summary of what we've been reading and writing about collaboration, strategy, design, sprints and anything else we think you'll find interesting.