Not every challenge is the same. And so not every sprint is the same.
We’ve created sprints for strategy and campaign development, to sit alongside the product design sprint originated and popularised by Google Ventures.
They hold in common the most important things – move quickly, work as a team and test your thinking as soon as you possibly can.
|A sprint to…|
Decide a strategy
Invent or improve a product or service
Create a marketing or advocacy campaign
|The objective for the sprint…|
|Develop a plan to take advantage of opportunities and realise a shared vision||Invent or improve an experience for your customers||Create a marketing plan and assets for your product or service|
|Who should participate?|
|Senior leadership||Product team||Marketing team|
|What are some of the outcomes or deliverables?|
|A vision illustrating the final achievement of the strategic objective
Plans for the projects/measures that’ll get you there
|A longlist of proposed ideas or features
A prototyped and tested product or service
Feedback that helps you work out where next
|A multi-channel plan for reaching your customers
Prototyped marketing assets
Outline briefs per channel for execution teams/partners
|How much will it cost?|
|From £10,000 + VAT for experienced facilitation and everything else you need.|
To discuss your sprint further: